For starters, the Alice40 modifies the traditional Alice layout with columnar stagger, meaning the columns are vertically offset from one another instead of the rows being horizontally offset. This is meant to make the keys align more appropriately to the natural movement of your fingers while you're typing. Another interesting quirk of the Alice40 is the knob between the two halves of the alpha cluster.
As expected from a $69.99 mechanical keyboard, it has a plastic case, but it also has flip-out feet that allow users to adjust the typing angle between 5° and 8.5°. The case also features a gasket mount design, much like the Epomaker TH40, and it is stuffed with sound-damping materials to cut down on echoes and reverberation inside the case.